Product content is the cost of a great customer / shopping experience. If online retailers don’t show their interest in cleansing and organizing the basic product data, they will continue to be limited by poor quality data and in turn, a poor customer experience. When product data is unstructured, it doesn’t bring greater experience.
Standard product attributes like size, color, and price are important, but online shoppers have a vast vocabulary and expect that retailers are able to keep up when it comes to product descriptions and exhaustive product information.
We believe that we have deep expertise in delivering complete, high-quality product data. We visualize that when retailers inject their online ecommerce platform with properly enriched data, they accomplish increases in engagement, conversion, and revenue.